The Middle Eastern group is bring a range of Arabic entertainment TV channels including, for the first time, Rotana Cinema and Rotana Khalijia, to the UK.
Both TV channels premium content from the largest library of Arabic movies, series and unlimited general entertainment programmes,
The services will be available via Channelbox the HbbTV-based hybrid TV platform on connected Freeview.
Channelbox says it is the only platform the connected Freeview offering linear channels the ability to monetize content via dynamic ad insertion, allowing content owners to monetize based on actual ad impressions rather than BARB ratings.
Channelbox is now also available via mobile applications.
“We are honoured to work with Rotana Media. When it comes to Arabic Entertainment the Rotana Channels are household names in the Arab world. The UK is home to the millions of Arabic speakers and we are beyond excited to deliver the best of Arabic entertainment to the community absolutely free,” said Tanya Kronfli, Channelbox head of content and business development.
“We are delighted with this partnership; given Channelbox’s reach, friendly user interface and technology advantage, this ticks all the right boxes for us in finding the right partner for the UK market. We have started off with two flagship channels and we have utmost faith in the success of this project that it is only a matter of time before we roll-out more amazing Rotana TV channels and content to Freeview, offering the Arabic speaking community an unsurpassed entertainment experience,” said Jad Joubran, Rotana VP of business development and partnership.