Sports channel operator Eclat Media Group has announced the expansion of its content broadcasting to viewers across Asia.
Viewers in countries including Indonesia, Philippines, Malaysia, Singapore, and Thailand will have access to more than 4,000 hours of content broadcast annually across SPOTV and SPOTV2.
Fueling this expansion is a deal with Tata Communications, which will use its media ecosystem coupled with Video Connect and Satellite Uplink services. to overlay commentary in local languages.
The channels broadcast content such as tennis Grand Slam tournaments Wimbledon and US Open, motorsport championships MotoGP and WorldSBK, World Table Tennis and Badminton World Federation events, as well as popular Asian sports including the Korean Baseball Organization (KBO) League, Korean Basketball League (KBL), V-League (volleyball) and V.League (Japan) competition.
Lee Choong Khay (CK), CEO of SPOTV, said: “It is our pleasure to have Tata Communications, a global digital ecosystem enabler, as our valuable network partner. As we expand the distribution of our content pan-region, we aim to focus on growing localised and relevant content for the individual markets. With this exciting partnership, SPOTV and SPOTV2 can achieve seamless localisation and delivery of our premium sports contents to fans across Asia.”
Dhaval Ponda, global head of media and entertainment services, Tata Communications, said: “Sports viewership has dramatically shifted over the years with technology playing a key role in evolving the at-home viewing experience.
“By joining forces with Eclat Media Group, we aim to give sports fans across Asia an enhanced experience to enjoy their favourite global and local sports – be it motorsports, tennis, baseball or volleyball. Our world class media infrastructure coupled with Eclat’s ambition to be the pioneer in providing language-customised sports content to fans in each country is driving the transformation of sports consumption pan-Asia.”