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Extreme E expands Russian broadcast rights

All-electric racing series Extreme E has announced a new broadcast deal for Russia with TV Start.

The Russian broadcaster will air the Championship’s debut season as well as the race highlights, review, preview and Magazine shows in English and Russian on its linear channel. Coverage will also be available to view on TV Start’s digital platform.

The coverage will extend to TV Start’s regions in Ukraine, Latvia, Estonia, Lithuania, Moldova, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Armenia and Georgia.

Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to be reaching Russian audiences through TV Start. Russia is a hugely important region for our series and coupled with the fact that there is an increasing awareness of environmental issues and interest in the EV sector here, it makes me even more pleased to be bringing viewers our unique and thrilling electric racing package.

Vladimir Shirokov, Сhief Producer at Start TV said: “We are glad to partner with Extreme E and to be able to provide our audience with such a beautiful electric racing series of high quality, not just devoted to a very important matter of our time – environmental issues – but making a real impact in this area. All the X Prix events are certainly unique and picturesque. We are looking forward to our further cooperation and wish Extreme E every success and growth in its meaningful and not easy endeavour.”

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