Vestel partners with Simply.TV for metadata services

TV maker Vestel has signed a multi-year EPG agreement with metadata specialist Simply.TV.

The deal will see Simply.TV provide metadata services to all Vestel-produced smart-TVs across more than 50 countries. Simply.TV has been tasked with migrating Vestel’s complete EPG operations within a few weeks for more than 50 territories with interfaces powered by rich and consistent metadata.

Barış Altınkaya, Deputy General Manager of Marketing and Product Management, Vestel, said: “We are excited to partner with Simply.TV and we look forward to working together for many years.”

Said Daniel Rühmann, COO at Simply.TV, said: “We are delighted to partner with an experienced, innovative and market-leading TV manufacturer like Vestel. Being selected as the best-fitting partner to deliver metadata on a global scale to tens of millions of Smart TVs clearly shows the power behind the Simply.TV metadata systems. We look forward to helping Vestel and Vestel-produced brands to launch their TVs globally”