ViacomCBS has announced a deal with T-Mobile to give the mobile operator’s customers one year’s free access to streaming service Paramount+.
New and existing T-Mobile and Sprint postpaid wireless and home internet customers on any consumer plan can access 12 months of Paramount+’s Essential tier starting November 9. This is applicable to both new and current Paramount+ subscribers.
Paramount+ offers a library of over 30,000 episodes from BET, CBS, Comedy Central, MTV, Nickelodeon, and the Smithsonian Channel.
Jeff Shultz, Chief Strategy Officer and Chief Business Development Officer, ViacomCBS Streaming, said: “The partnership with T-Mobile is a key part to our growth strategy as we continue to scale Paramount+ to become a global leader in streaming. This incredible offer is available to T-Mobile’s full suite of postpaid consumers, exposing Paramount+ to a massive new and diverse audience that will have the opportunity to experience the service’s unmatched content portfolio and unique value proposition as a total household product.”
The announcement comes after ViacomCBS revealed that it had added 4.3 million global streaming subscribers in the latest quarter for a total of 47 million subscribers to its premium streaming services.
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