International news channel France 24 has renewed a multi-year service agreement with Asia Satellite Telecommunications Co. Ltd. (AsiaSat).
The deal will see the continued distribution of France 24’s HD and SD television services in the Asia-Pacific on AsiaSat 5.
This is the extension of a relationship first established in 2009 when France 24’s English-language new channel launched on AsiaSat 5. This subsequently extended to the distribution of a French channel in 2010 and English HD service in 2016.
The channels are now available to more than 88 million TV households via free-to-air TV networks and pay TV platforms in Asia.
Serge Schick, Director of International Development and Commercial Resources at France Médias Monde, said: “We’re delighted to renew our collaboration with AsiaSat who has accompanied our growth in the region since the beginning. Thanks to this agreement, France 24 will continue to benefit from AsiaSat’s excellent coverage, allowing the channel to attain record distribution.”
Ina Lui, Senior Vice President, Commercial, Business Development & Strategy of AsiaSat, said: “France 24 has been a long standing customer, and we appreciate their trust in our service and continued recognition of AsiaSat 5’s value in nurturing their audience growth in Asia. Asia is a diverse and dynamic market with immense growth opportunities for international TV networks. Our efforts in expanding our fleet’s video neighbourhood, media solution and live streaming offerings have enabled us to deliver maximum benefits for our broadcast customers to reach a wider audience effectively and cost efficiently.”
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