French alternative lifestyle channel OFIVE TV has selected SaaS leader Amagi for distribution to international free ad supported streaming TV (FAST) platforms.
OFIVE offers viewers with exclusive content in various genres including Hip-Hop, Soul, Electro and Pop Rock. It is currently broadcast to 150 countries, along with 77 million passengers traveling on long-haul Air France flights.
The channel will deploy Amagi’s Cloudport and Thunderstorm solutions. The former is Amagi’s cloud-playout system which provides automation of playout management and channel delivery to multiple OTT platforms and direct-to-consumer apps. Thunderstorm meanwhile enables monetisation with real time dashboard and analytics.
Nicolas Malimur, CEO of OFIVE TV, said: “With the rising popularity of connected TVs around the world, it was important to have a technology partner who would facilitate our expansion to more ad supported streaming TV platforms. The best part about Amagi’s technology is that it offers us the possibility of scaling our business without adding to our operational expenses. We are keen to explore this collaboration further.”
Srinivasan KA, co-founder, Amagi, said: “Being the global leaders in FAST platform partnerships, we have created a comprehensive AVOD delivery strategy for OFIVE TV’s exclusive content, enabling them to connect with an international audience. We look forward to supporting them in their next phase of growth as they monetize their VOD assets using our Dynamic Ad Insertion solution.”
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