Viacom18 Media, the Indian joint-venture of Network18 and ViacomCBS, has acquired rights to LaLiga in the country.
The media company has agreed a three-year deal with the Spanish football league, and will exclusively broadcast matches from the competition on MTV. The company also said that coverage will be shown on select national and regional network channels and live-streamed on Voot & Jio platforms.
Viacom18 added that it will lean on the youth-oriented focus of MTV and its extensive social media presence to ensure that the league will enjoy maximum exposure.
Oscar Mayo, Executive Director, LaLiga said, “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”
Anshul Ailawadi, Business Head – Youth, Music and English Entertainment said, “We at MTV have always known that football enjoys a groundswell of support amongst young-at-heart Indians. The LaLiga in particular, is a cultural phenomenon all over the World. When the folks from RISE Worldwide introduced us to the LaLiga team, we realised that this was a partnership waiting to happen – the vision was common, the vibes were good, and we quickly put pen to paper.”
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30 July 2021 @ 15:16:00 UTC