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Thema adds four new channels to SFR’s African offering

Canal+ International-owned channel distributor Thema has launched four new channels as part of service provider SFR’s Le Bouquet Africain offer.  

Le Bouquet Africain Découverte, the package’s basic offering, has added NCI – La Nouvelle Chaine Ivoirienne, to its line-up. Thema said that the channel has demonstrated a strong potential since launching in Africa.

Novelas TV, a telenovelas dedicated channel, has been added to Le Bouquet Africain Premium. The channel is already distributed by Free and Bouygues Telecom in France.

A+, the African series dedicated channel from Canal+, already available with Free, Orange and Bouygues Telecom, has now been added to SFR’s premium offering Le Bouquet Africain Privilège.

SunuYeuf, a Wolof channel with Senegalese drama and series, has also joined Le Bouquet Africain Privilège, marking its launch for the first time in France.

A substantial part of A+’s content is available on +D’Afrique, the on-demand platform included in Le Bouquet Africain Premium.

“By integrating these channels to Le Bouquet Africain, we aim to demonstrate that the offer stays in line with our viewers expectations, who demand access to diversified contents showing modern formats. Le Bouquet Africain is constantly evolving to suit the diaspora’s expectations,” said Timothée Vidal, Thema SVP of multicultural distribution and digital.

Tags: France, SFR, Thema