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VTR taps Media Distillery to improve Replay

Liberty Latin America-owned Chilean cable operator VTR has chosen AI for video specialist VTR to provide its technology to enable its one million cable TV subscribers to re-watch programmes with precisely correct start times when using Replay. 

VTR, the country’s largest multi-service provider, has rolled out Media Distillery’s EPG Correction solution across its TV channels, the tech outfit’s first deployment in Latin America.

Using real-time analysis across multiple channels, EPG Correction from Media Distillery makes automatic replay start-time adjustments to coincide with the actual start and end times of TV programmes as they are broadcast. As a result, users can navigate programmes more accurately, and enjoy a harmonious viewing experience.

Typically, a TV platform starts playing linear broadcasts from the EPG-indicated start time. However, TV programmes often don’t start exactly on the EPG time. Without correction, the viewer is forced to watch the end of the previous programme or part of the commercial break, while if a programme starts earlier than the EPG time, subscribers miss out on the start of their selected show.

Media Distillery‘s technology uses AI to accurately identify time markers in video content. As a result, viewers can replay a broadcast TV programme and see the show precisely from the very beginning, according to the company.

The Media Distillery system uses its Deep Content Understanding tech to identify and label features in audiovisual media automatically.

“We’re excited to optimise our Replay TV platform for VTR subscribers through Media Distillery innovation; our customers can now enjoy a better video experience,” said Edwin Elberg, senior director entertainment and connectivity products of Liberty Latin America.

“Streaming services have in recent years set a new benchmark for seamless viewing experiences, and consumers today have high expectations for all aspects of video UX. We are honoured that VTR, our first Latin American customer, has chosen Media Distillery technology to deliver an enhanced viewer experience,” said Roland Sars, CEO of Media Distillery.