STV Player, the catchup service of Scotland’s public broadcaster, has rolled out across the UK and added more than 650 hours of content.
The free-to-view VOD service is now pre-installed in three quarters of the UK’s CTVs.
The broadcaster is boosting the platform with content from high-profile distributors Entertainment One and Sony Pictures Television. Shows coming to CTV include the Ray Winstone-starring Ice, and period drama Pan Am.
STV has also signed additional content distribution deals with Beyond Rights, Canaemedia, Flame, Espresso Media.
Richard Williams, Managing Director of Digital at STV, said: “We extended our partnership with Sky at the end of last year, which means that STV Player is now available on all major platforms across the UK and our addressable audience has significantly increased. Dropping over 650 hours of new content seems like the perfect way to welcome our new viewers.
“Audiences are constantly on the search for the next great show to sink their teeth into, so it’s fantastic that STV Player is now pre-installed on so many devices, ready and waiting to introduce viewers to over 150 unmissable boxsets for free.”
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