Eleven has picked up rights to the Women’s Tennis Association for three seasons from 2021-23 in Portugal.
The sports broadcaster will air the WTA Finals and WTA 1000 tournaments live across its linear and digital channels. In total, the channel will show a total of 10 tournaments a season.
The WTA rights complement Eleven’s existing tennis portfolio which includes the ATP 250. Eleven also holds a wide range of sports rights in Portugal including UEFA Champions League, LaLiga, Bundesliga F1 and NFL.
Eleven also highlighted that the WTA rights will build on its dedicated Women content platform which was first announced in August 2020. The broadcaster currently shows comprehensive coverage of the Belgian Women’s Super League and the UEFA Women’s Champions League.
Jorge Pavão de Sousa, managing director of ELEVEN Portugal, said: “We’re delighted to bring top women’s tennis to ELEVEN Portugal, to further strengthen a content offering that also the ATP 250, UEFA Champions League, La Liga, F1 and much more.”
Micky Lawler, WTA President, said: “We are thrilled that the WTA will be part of ELEVEN’s new broadcast line-up. We look forward to bringing the very best of women’s tennis to the screens of our Portuguese fans.”
Into the Cloud: Migration Strategies, Challenges and Opportunities for Media Companies digitaltveurope.com/intelligence/w…
17 April 2021 @ 15:00:01 UTC
DTVE: the week in view – Amazon’s understated video dominance should not go unnoticed digitaltveurope.com/comment/amazon… https://t.co/riM6AslWFd
17 April 2021 @ 12:30:00 UTC
ICYMI: Mediaset: no last-minute resolution to Vivendi dispute digitaltveurope.com/2021/04/16/med…
16 April 2021 @ 20:02:00 UTC
ICYMI: Amazon Prime at 200 million subscribers digitaltveurope.com/2021/04/16/ama… https://t.co/inpIBZ0Kkn
16 April 2021 @ 19:00:00 UTC