German AVOD service rlaxx TV has launched on Apple TV along with Panasonic and Grundig smart TVs.
The service, which was launched on Amazon Fire TV devices and Android TV in January, is currently available in the UK, Germany, Switzerland and Austria. It is also available on Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel devices.
The company said that this latest expansion adds around 8.5 million new households to the existing install base, and that it plans further rollouts to “all OTT devices” and other international markets by mid-2021.
Ronny Lutzi, CEO of rlaxx TV, said: “With the availability of rlaxx TV on Apple TV as well as Panasonic and Grundig smart TVs, we are again significantly expanding our reach. This move also underlines the fact that we are consistently and successfully driving forward our international expansion strategy.
“We want to maintain the momentum, obtained through the Amazon Fire TV and Android TV launch, and quickly become available on all OTT devices in as many countries as possible worldwide. Brazil and Spain are next in line in terms of market expansion and for our technical availability we are including further launches on relevant platforms in the first quarter of 2021. The ultimate goal for 2021 remains global availability by the end of the year.”