Verizon Media taps 24i for OTT apps

Verizon Media has tapped technology outfit 24i for its Smart OTT and Backstage offerings as part of the Verizon Media Platform for OTT and streaming services.

According to 24i, tis Backstage content management system enables content publishers to create apps for additional target devices without device-specific engineers, reducing the time to launch on new platforms and devices.

The Verizon Media partnership means that Backstage will enable the latter’s media customers to easily build and manage OTT apps for the most popular OTT devices quickly, according to 24i.

The company says that it will help provide a consistent user experience across all devices, the flexibility to easily expand and customize functionality, and integration with the Verizon Media Platform as well as with other members of the Verizon Media extensions programme, such as Cleeng, which handles authentication, user management and entitlements.

24i’s technology platform will also be integrated with IRIS.TV to deliver personalised content.

“We’re very pleased that our Backstage and Smart OTT solutions have been selected by Verizon Media to provide critical functionality in its OTT and streaming platform. We are also looking forward to discussing very soon how the first Verizon Media Platform customers are using our solutions to win in the face of increased complexity and today’s hyper-competitive streaming market,” said  Kjeld Beijer, responsible for product marketing and partnership at 24i.

“Together, Verizon Media and 24i enable consumers to access exciting OTT apps and services to meet their passion for OTT entertainment. And, we do it whatever device they’re using and wherever they happen to be.”