Paul Evans, the former global head of Media for Vodafone, has joined TV data firm Adgile Media.
Evans, who has served as a board advisor for the past 12 months, joins as the company’s first global CEO and will spearhead growth across Australia with expansion into North America and Europe.
The exec has more than 20 years of experience, and has served in senior roles at the likes of Kimberly-Clark, Xbox and Vodafone. He is well-known in the marketing and media industry, and has been awarded multiple awards in his career.
Shaun Lohman, Adgile Media’s founder and chief innovation officer, said: “As the TV industry rapidly evolves to embrace the data and technology-driven opportunities of On Demand, independent harmonised measurement across the ecosystem becomes essential, and Adgile is leading this change.
“Paul’s understanding and passion for what matters to both brands and agencies, combined with his strategic and marketing capabilities, make him a great choice of CEO to complement our existing leadership team in driving this transformation – we’re excited to have him aboard.”
Evans said: “I wanted to join and help build a truly innovative and game-changing business. Adgile’s visual recognition technology is exactly that, bringing unique real-time visibility and control to fuel the future of TV data and effectiveness. It’s a true privilege to be part of the amazing Adgile team at this time of accelerated growth, as we deliver better TV measurement for a modern marketing era.”
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