The player brings together 85 freeview channels, and free access to nine on-demand players including BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, STV Player and BBC Sounds. In total, Freeview Play users have access to over 20,000 hours of content for free.
This new deal will see the platform launch on Fire TV Edition sets, with newer models getting a dedicated Freeview Play button on the remote controller.
Jonathan Thompson, CEO at Digital UK, said: “Public-service television has certainly proved its worth to viewers during the past year with trusted news, extraordinary drama and entertainment. We are delighted that with Freeview Play, Fire TV Edition customers will have access to all of that, when they want and for free.”
Emma Gilmartin, head of Fire TV Europe, said: “I’m excited that our customers will be able to choose how they discover content from some of the top providers in the UK. Freeview Play brings together the best of live and on-demand TV from UK broadcasters, and we are thrilled that our customers will be able to access it on selected Fire TV Edition TVs.”
Freeview Play ended 2019 with close to 7 million monthly active users. It has seen significant expansion throughout 2020, including the February launch on Android TV.