Cypriot telco Cyta has announced a partnership with Irdeto which will see the digital platform security firm provide it with an advanced DRM solution.
Cyta will employ Irdeto Control, a DRM product which promises to let the operator offer services on the latest consumer devices without a “threat of unauthorised redistribution of digital media and paid content.”
Cyta offers a wide range of services and ICT solutions, and said that it chose Irdeto’s solution due to its scalability and ability to easily handle thousands of license requests per second, along with its capability to smoothly continue to expand OTT services across its region.
Irdeto Control promises to allow service providers and operators to maximise the reach of their OTT service with the business models that suit their market needs and on even the latest devices.
Shane McCarthy, COO Video Entertainment, Irdeto, said: “We are excited to support Cyta in the launch of the new OTT services and help them extend their reach in Cyprus and neighboring countries. By adding Irdeto’s multi-DRM capabilities to their existing platform, Cyta can deliver their customers a compelling service knowing that their premium content is secure.”
ICYMI: CGTN turns to France following UK ban digitaltveurope.com/2021/02/24/cgt… https://t.co/GMreIBGJBU
24 February 2021 @ 21:10:00 UTC
ICYMI: @plume raises US$270 million from Insight Partners digitaltveurope.com/2021/02/24/plu… https://t.co/rLGMixrRE1
24 February 2021 @ 20:34:00 UTC
Vevo launches Pop linear channel in UK on Samsung TV Plus vhttps://www.digitaltveurope.com/2021/02/24/vevo-launches… twitter.com/i/web/status/1…
24 February 2021 @ 20:00:01 UTC
.@broadpeak introduces next generation of ad personalisation solution BkYou digitaltveurope.com/2021/02/24/bro… https://t.co/xWzSm7F4Jf
24 February 2021 @ 19:33:00 UTC
ICYMI: LG to licence webOS to TV makers digitaltveurope.com/2021/02/24/lg-… https://t.co/j78FghhrUY
24 February 2021 @ 19:00:01 UTC