Amazon is reportedly eyeing a bid for the UEFA Champions League rights in Italy.
According to Milano Finanza, the ecommerce giant is considering whether to take on Sky Italia in the bidding, with the Comcast-owned operator currently in the middle of a three-year €300 million rights deal for the Champions League and Europa League which ends in 2021.
The report notes that Mediaset, which is sublicensing a number of Champions League matches for two seasons, is also in the running for the 2021-24 rights cycle, along with DAZN, Mediaset, Rai and incumbent rights holder Sky.
While it may not bag all of the rights, the report says that Amazon is “determined to win part” of the total rights packages.
Broadcasters in Italy have been handed a October 12 deadline to submit offers.
The move is not entirely without precedent for Amazon. In December, the company secured a three-year rights deal for the A1 package that includes top matches from the competition on Tuesday evenings in Germany.
Amazon has also grown its focus on football throughout Europe, with 2019/20 marking its first season broadcasting a number of English Premier League matches in the UK.
ICYMI: O2 says it has ‘addressed concerns’ over Virgin Media merger in record quarter for Telefónica… twitter.com/i/web/status/1…
25 February 2021 @ 21:00:00 UTC
ICYMI: BritBox appoints ITV SVOD chief Reemah Sakaan to become international CEO digitaltveurope.com/2021/02/25/bri… https://t.co/c9MJzgaWty
25 February 2021 @ 20:00:00 UTC
ICYMI: @ViacomCBS lifts lid on Paramount+ SVOD digitaltveurope.com/2021/02/25/via… https://t.co/NDn9mZEq8p
25 February 2021 @ 19:00:01 UTC
.@NetInsight sells ScheduALL business digitaltveurope.com/2021/02/25/net… https://t.co/sowKkyvBDt
25 February 2021 @ 18:00:00 UTC
Bharti Airtel launches advertising business digitaltveurope.com/2021/02/25/bha… https://t.co/eSvlFA3Jsh
25 February 2021 @ 17:00:00 UTC
