YouTube has launched YouTube Shorts, a new format aimed at creators of short mobile phone videos of 15 seconds or less, with a beta trial in India.
YouTube said it was launching an early version of the product with a few creation tools to test the concept.
Creation tools include a multi-segment camera feature to enable creators to string multiple video clips together, a record with music feature accompanied by a library of songs to use, speed controls to give creators more flexibility and a timer and countdown to enabole them to record videos hands-free.
YouTube has launched a prominent new position for the create icon on the Android mobile platform, with plans to expand to iOS devices and other countries soon.
The Google-owned video site is also launching a new watch feature that enables users to swipe vertically from one video to the next, as well as a discovery feature for other similar videos.
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