Sky Deutschland has teamed up with Bundesliga team Werder Bremen to collaborate in a number of areas, including offering its Sky Supersport offering on the Sky Ticket OTT TV service alongside the club’s streaming service for €19.99.
Werder fans a combined offering of the Sky Supersport ticket and the Werder.TV streaming service for 12 months for €19.99 a month. The package is being marketed by the football club via its digital sales channels.
Customers who take a bundle via the Sky Ticket website will receive a voucher for a 12-month Werder.TV premium subscription worth €47.88.
Sky Supersport on the Sky Ticket service provides coverage of 266 out of 306 Bundesliga matches and all 63 DFB Cup matchers per season.
Werder.TV providers access to the club’s archive content, with about 4,000 items including interviews, background reports and highlight videos as well as live broadcasters via the premium subscription.
In addition to the streaming collaboration, club-specific content from Werder will be available on the Sky platform Sky Q and digitally on skysport.de as well as in the Sky Sport app.
Hans Gabbe, SVP of sports rights and commercialization at Sky said: “The cooperation with Werder Bremen is a decisive step towards an even more personalised offer for our customers. For the first time, we can offer an end customer product in cooperation with a Bundesliga football team, which enables both the live programme from Sky and the special insights provided by the club’s media. Werder is proving to be a first mover here. This enables us to make content on the Sky platforms even more compelling. In addition, this cooperation can serve as a blueprint for further partnerships of this kind.”
Klaus Filbry, chairman of the management board of SV Werder Bremen, said: “As the largest media partner of the Bundesliga, Sky is also one of the most important partners of the individual clubs. This comprehensive cooperation represents an absolutely sensible expansion of the offer on both portals. We want to distribute our Werder content as widely as possible and thus give our fans easy access to it. Sky offers the ideal platform for this. This cooperation is the perfect double package.”
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