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Fetch TV taps Metrological to expand offering

Australian online TV service provider Fetch TV has teamed up with TV app store specialist Metrological to integrate the Metrological Application Platform integrated onto the Fetch service.

Fetch will also use the Metrological Lightning Framework to enhance its user interface, the company said.

The cloud-based Metrological Application Platform allows Fetch to integrate premium OTT services, and niche and localized apps into one viewer experience. The TV App Store and back-office enables Fetch to manage the life cycle of apps across its set-top boxes.

Metrological offers content providers access to the Lightning Software Development Kit (SDK) to develop apps quickly, with a single app build facilitating distribution to Metrological’s global footprint of operators.

Fetch will deploy the Metrological Application Platform on its existing service in Australia and has secured rights for the New Zealand market.

From next year, Fetch subscribers will gain access to a range of additional apps and OTT services, complementing the apps that are already available on the Fetch service. Fetch will also use the Metrological Lightning Framework to provide GPU accelerated rendering of its user interface.

“The worlds of traditional broadcast TV and OTT services have collided, driven by consumers’ insatiable appetite for more and varied content. As a master aggregator, Fetch is focused on constantly expanding our content offering and on delivering a truly integrated user experience. The partnership with Metrological enhances our ability to do both and provides a clear path for servicing the long tail of great content now available. Metrological has developed market leading technology and is clearly positioned as the world’s leading cloud-based TV application platform. Fetch is thrilled to join leading Tier 1 operators, like Comcast, Liberty Global, Vodafone and Turkcell, in embracing the Metrological platform,” said Scott Lorson, CEO of Fetch TV.

“Fetch shares our view that during this unprecedented time, where more content is being watched than ever, providing an integrated, single viewer experience becomes even more essential. With the Metrological Application Platform Fetch can seamlessly integrate OTT content into the main TV viewer experience and manage content in response to subscribers’ changing content needs, delivering an even more compelling content proposition and viewing experience,” said Jeroen Ghijsen, CEO of Metrological.