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Brazilian DTH service BluTV launches on Eutelsat

Uberlândia, Minas Gerais-based Brazilian pay TV outfit 1Sat Telecomunicaçoes has launched a new DTH service, BluTV, dedicated to the Brazilian market, using capacity on the Eutelsat 65 West A satellite.

BluTV’s basic offer will include over 100 Brazilian and international channels spanning films, series, sports, lifestyle, culture and news, broadcast in a mix of standard and high definition, with a basic family package available for R$39.90 a month. Premium offerings Super BluTV HBO HD, with eight HBO services, and Super BluTV Sports HD are also available for R$39.90 and R$29.90 respectively.

Eutelsat 65 West A is a tri-band satellite designed to target growing broadcast markets across Latin America. Its Ku-band payload enables DTH reception of digital and HD channels across Brazil.

Stephane Frappat, president of BluTV said: “The potential market in Brazil for pay TV is still huge, mostly limited by the high cost of access. BluTV’s promise is to democratize access to high-quality TV entertainment and education combined with the highest standard of customer service at to the Brazilian middle-class. Since its inception, the BluTV project has been supported by Eutelsat teams in Paris and in Brazil, and we are confident the Eutelsat 65 West A will allow us to offer our future subscribers the best available coverage in the country”.

Philippe Oliva chief commercial officer of Eutelsat said: “We are delighted to accompany BluTV as it launches its offer in the Brazilian market. With its high-powered transponders dedicated to covering the entire territory, Eutelsat 65 West A is the obvious conduit enabling BluTV to reach the widest possible audience to this dynamic broadcast market.”