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Vodafone Deutschland teams up with Discovery for UHD TV

Vodafone Deutschland has expanded its partnership with Discovery to include UHD on-demand content ahead of the latter’s planned launch of a European UHD TV channel.

The service provider’s customers will be able to access UHD content as part of the video-on-demand offering of Discovery Channel such as Beckenbauer – Pools der Superlative and Great White Shark.

Vodafone customers who wish to view the on-demand content will need to be equipped with a UHD-compatible TV set, Vodafone’s GigaTV 4K box or use the GigaTV Net streaming offering.

The Vodafone deal is part of Discovery’s wider plan to launch a new European UHD TV channel, Discovery Ultra, with over 75% native UHD content in the first year and 100% UHD content in the second year.

“As a future-oriented and customer-oriented company, we want to lead the way in new technologies that inspire users. We have been producing a variety of UHD content globally and locally for a number of years. With Vodafone we now have the opportunity to deliver the new standard in the video-on-demand area for the first time. This is another important step on the way to an ultra-high-resolution new moving image world,” said Thomas Bichlmeir, director, distribution and commercial strategy at Discovery Germany.

“Together with our partners, we are continuously expanding the range of attractive content for our GigaTV customers. With Discovery’s UHD offerings, we are underlining our aspiration to offer our viewers the best possible home viewing experience,” said Rolf Wierig, global head of entertainment and video at Vodafone.