DNA turns to Edgeware for next-gen TV service

Finnish cable and telecom provider DNA has tapped technology outfit Edgeware’s StreamBuilder content processing platform as the key building block in its next-generation DNA TV service.

Expanding its existing use of Edgeware’s CDN technology, DNA has added StreamBuilder’s functionalities such as video-on-demand, content ingest, network DVR recordings, and just in time packaging, to enhance its new service.

Launched in February this year, the new DNA TV has revamped DNA’s TV offering for IP-based delivery, introducing multiple features including unlimited NPVR recordings, a new user interface and improved video stream quality.

Subscribers can view and record unlimited TV programmes and watch live and VOD content anywhere in the EU via the DNA TV app. The service also delivers content recommendations based on users’ individual viewing preferences.

StreamBuilder provides for DNA TV’s origin server requirements,spanning ingest and stream segmentation, repackaging, and live and VOD content encryption.

In addition to supporting NDVR recordings and catch-up content, the platform can also deliver content in multiple formats such as HLS and DASH through just-in-time packaging, saving on storage since content is only stored once, according to Edgeware.

“Service reliability and a seamless user experience were at the top of our priority list when building the next-generation of DNA TV from the ground up. StreamBuilder and the Edgeware expertise throughout the project have proven invaluable in launching the new DNA TV. It uses minimal storage and permits a faster video start-up time, thereby establishing a high quality of service. As a long-time Edgeware CDN customer, we’re confident in expanding our technical infrastructure and advancing our TV offering with StreamBuilder,” said Pekka Jääskeläinen, head of service platforms, DNA.

“While the transmission of TV distribution to the IP and HTTP domain has been going on for a while now, the inherent complexities and challenges with doing so remain. Pay TV providers need the right technology in place to optimize their services for today, but also have innovation-facilitating platforms in place for the future. DNA is acting ahead of the curve with its new TV service and we’re excited to be part of its journey in the Finnish TV market,” said Johan Bolin, chief product and technology officer at Edgeware.