Starting in autumn 2021, the premiere football competition will be broadcast exclusively on C More and TV4 in Sweden, while MTV has expanded its current arrangement through to 2024 in Finland.
In addition, the broadcasters have also acquired the rights to the UEFA Super Cup – the one-off match between the winners of the Champions League and Europa league – and the UEFA Youth League tournament.
The competition joins a growing sports portfolio for TV4, C More and MTV. TV4 and C More broadcasts football from many international leagues and has exclusive rights to Sweden’s top hockey league, the SHL, until spring 2024. Similarly, MTV in Finland exclusively broadcasts Finland’s best hockey league, Liiga.
Casten Almqvist, CEO of TV4 Media, said: “This is the world’s best tournament within the biggest sport in the world. We are extremely proud to be able to offer the UEFA Champions League to our audience. It is a property we know will attract great interest and gather a large audience.
“The UEFA Champions League has been at the top of our wish list of sports rights for a long time. This is the first example of how TV4 Media with Telia as our owner will raise the bar. The UEFA Champions League will be an important ingredient in creating Finland’s and Sweden’s best TV experience.”
DTVE: the week in view – Ligue 1’s Mediapro drama shows that sports rights are anything but straightforward… twitter.com/i/web/status/1…
29 November 2020 @ 20:00:01 UTC
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29 November 2020 @ 16:00:00 UTC