The company said that the new branding reflects its “approach, technology and expertise” and coincides with the launch of a new version of its Singula Subscriber Intelligence platform.
The new platform promises to aid users’ ability to react and change customer behaviour. The company said that it achieves this by employing its ‘decision moments’ segmentation model to understand where their subscribers are at in the eight key stages of the customer journey.
Bhavesh Vaghela, Singula Decisions’ CEO, said: “As TV subscription businesses continue to come under increasing pressure to grow and retain customers, finding and executing the perfect growth strategy has become critical to survival.
“There is no shortage of money being spent on data projects in our industry, but many companies are failing to truly understand how to activate data to drive subscriber loyalty. To solve this ‘Air Gap’, businesses today need subscriber intelligence to know where their customers are in the journey, how they got there and where they are going – and what actions change their behaviour.”
Singula Decisions counts the likes of BT Sport, ABS-CBN and eir Sports among its customers.
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