This announcement comes after Organiser Mediatel Events had earlier scaled the event back to one day.
However, following the government’s announcement that it is moving coronavirus planning from the contain phase to the delay phase, Mediatel has decided to reschedule the event to take place at the end of October. Tickets purchased for next week’s event will be automatically transferred to the October event.
Mediatel added that it has “made the decision to reposition next week’s Connected TV World Summit as a virtual and digital event only.”
A statement from Mediatel said: “We are incredibly grateful for the support we have received over the last couple of weeks from our clients and delegates. We promise to deliver an incredible event for you later in the year.
“We also appreciate that business needs to go on and our commitment to delivering the best insight and opinion to the market will continue throughout this difficult period. That is why we are curating a digital agenda in partnership with our speakers and sponsors with a series of streamed content on March 18, supported by interviews and webinars throughout the week, as well as written reports on Videonet and Mediatel News, focused around some of the main talking points from the CTV agenda.
“We also feel we owe a responsibility not just to our sponsors, but to the wider events market in general, including our venue and suppliers, who are also facing an uncertain financial difficulty. Delivering content in a virtual format allows us to still support them, just as they have supported us through this difficult period.”
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