The 24/7 channel has been added to the programming lineups on both AVOD Xumo and The Roku Channel, with the broadcaster saying that it will be available to “millions of households in Canada.”
The channel initially launched in November 2019 on the Roku Channel, utilising beIN’s existing English and Spanish feed to drive awareness of the brand and content “that would otherwise be crowded out of the live premiere window given the extensive rights offering in the US.”
Antonio Briceño, beIN Sports deputy managing director for North America, said: “Expanding our partnerships with Xumo and Roku to bring beIN Sports Xtra programming to Canadian sports fans is one more way beIN Sports is working to make world-class content more accessible.
“BeIN Sports Xtra brings tens of millions of North American consumers high-quality, LIVE sports at no additional cost. It’s easier than ever to catch the action in real-time.”
Specifically for Canada, beIN Sports also offers analysis from Canadian native and five-time Saskatchewan Soccer Association Player of the Year, Kaylyn Kyle. Kyle said: “It’s a great time to bring beIN SPORTS XTRA to Canada. beIN SPORTS is broadcasting some of the most exciting matches of the year over the next few months, including LIVE coverage of ongoing LaLiga, Ligue 1, Copa Libertadores, Copa Sudamericana, and Turkish SüperLig soccer. Mark your calendars and check out beIN SPORTS XTRA’s schedule for the most anticipated games of the week.”