Globecast appoints VO’s Madeleine as France sales director

Media vendor Globecast has hired Yann Madeleine as its director of sales for France.

Sitting on the company’s executive committee, Madeleine will join the company on March 16 and replace François-Regis Grenot who has taken up a role in the Orange Group.

Madeleine will be responsible for managing interactions with new and existing customers and assist in the development of new services. He will also define the sales action plan, and develop key priorities that reflect the company’s overall strategy.

Prior to this role, Madeleine was most recently VP sales EMEA and Russia for Globecast’s sister company Viaccess-Orca. There, he was responsible for defining the sales strategy across video content protection, service delivery platforms and analytics. He has also held roles with LCTVI, Avid and Arqiva.

Madeleine will report directly to Philippe Bernard, CEO and chairman of Globecast, who said: “Yann has vast experience across the media entertainment sector, especially across business development, sales and marketing. As the industry continues to evolve at a rapid rate, having people with Yann’s excellent track record in customer-facing roles is vital to help drive our continued growth.”

Madeleine said, “Joining Globecast is very exciting for me. I will be devoting all my energy and using my complete skillset to reach our goals in terms of business development and sales. As Philippe says, the industry is evolving at a rapid rate and Globecast must remain fleet-footed and highly adaptable as the industry continues to shift. I am excited by the challenge.”