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BritBox launches on Amazon Fire TV

ITV/BBC joint venture BritBox has launched on Amazon Fire TV.

The service launched in the UK in November 2019, and offers access to celebrated British programming such as Top Gear, Downton Abbey, Happy Valley and Gavin & Stacey, with many box sets including Cold Feet, Classic Doctor Who, Only Fools and Horses, Shetland and Broadchurch exclusive to the service.

The company notes that this distribution deal means that the service is now viewable by more than 15 million households in the UK.

BritBox is now widely accessible on TV streaming devices adding Amazon Fire TV to Apple TV and Google Chromecast, as well as through an extensive range of Smart TVs from manufacturers including Samsung, Panasonic, Toshiba, JVC, Hitachi, Bush, along with PC and smartphones.

BritBox also said that it will be adding support for YouView and other Freeview Play Smart TVs in the next few months.

This announcement should serve as a boost to the fledgling streamer which recently had its distribution hopes dampened, with Sky reportedly losing interest in bringing the service to its Sky Q set top box.