The service, called MyLigue, will sit within http://www.ligue1conforama.fr and www.dominosligue2.fr – the two new websites of France’s top two tiers of professional football. MyLigue will show match and goal highlights from every match day, and feature exclusive video content such as news, interviews, analysis, player compilations and archive footage.
Users are able to register for MyLigue for free. The service is available in both native French and on the new Ligue1 English-language site
The service was developed with Ooyala.
The LFP has been open in discussing development of a dedicated OTT service, with CEO Didier Quillot previously telling L’Equippe that such a platform, along with an English name, “is necessary to improve the visibility of Ligue 1 internationally in some territories.”
He added: “This OTT app will especially create a bit of competition where the league is not well distributed or at all, in countries like Poland and Belgium.”
MyLigue’s launch comes at a time where other major European leagues are increasingly looking to expand their international presence.
In January, Spain’s top football competition La Liga launched pay TV channel La Liga TV in the UK and Ireland.
Speaking at La Liga TV’s launch, La Liga president Javier Tebas said that the league “wants to be as visible as possible” and that the wider launch will help it in its aspiration to be “the most watched sport in the UK after the Premier League.”
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26th February 2020