Bruin reportedly mulling US$1bn sale of Deltatre

US sports investment outfit Bruin Sports Capital is mulling a possible US$1 billion sale of streaming technology company Deltatre according to Bloomberg, citing unnamed sources.

According the news agency, Bruin, which is run by former IMG executive George Pyne, has hired advisors to look at a range of options including a possible sale of Deltatre, which provides streaming services to the US NNFL, UEFA and Discovery, amongst others.

The company was recently hired to provide the platform for UK SVOD JV Britbox, which last month announced that it would use Deltatre’s AXIS targeted UX management platform to power the service’s front-end.

AXIS is designed to help non-technical teams take a greater degree of control over touchpoints in a video service – such as design, navigation, promotions and content – without touching any code.

Deltatre has also designed and built BritBox’s suite of multi-platform applications across web, mobile and smart TVs.

Last year, Deltatre agreed to buy OTT software firm Massive Interactive in a deal worth roughly US$127 million.

Bloomberg’s sources compared Deltatre to BAMTech, the streaming technology company created by the US MLB and acquired last year by Disney as the bedrock of its global streaming platforms.

Bruin acquired Deltatre three years ago for approximately US$160 million, according to the news agency.

Bruin would potentially use the sale to fund acquisitions. The company recently realised US$600 million from CVC Capital Partners to fund expansion.

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