Disney+ and Baby Yoda dominate in Google’s annual top-trending list

Google has revealed that Disney Plus was the top-trending search term of the year in the US. 

Representing just how much impact Disney’s streaming service has captured the zeitgeist, the search term beat out the likes of ‘Game of Thrones’, ‘iPhone 11’ and ‘Hurricane Dorian’.

Google produces its trending rankings every year by analysing global searches to determine how much individual search terms have increased year-over-year. 

Perhaps as popular as the streamer itself has been the breakout star of its flagship Show The Mandalorian – Baby Yoda. The character topped Google’s list of searches for babies, with more demand than “Royal Baby” and even “Baby Shark”.

The character officially known as ‘The Child’ has caused a groundswell of appreciation from fans, evidently to Disney’s surprise. A report from Amazon analytics firm Jungle Scout estimated that Disney has missed out on at least US$2.7 million in revenue due to the lack of any merchandise around the character, with merchants on the site selling a large amount of unofficial products. 

In terms of trending series on Google, HBO’s Game of Thrones came out on top, followed by Netflix’s Stranger Things and When They See Us. Chernobyl – the critically acclaimed co-production from HBO and Sky – was the fourth top-trending show, while The Mandalorian sat in fifth place. No other Disney+ series made the list, while Apple might be aggrieved to see that none of its high-profile series, such as The Morning Show and See, broke into the top 10.