Deltatre selected as tech provider for BritBox

Deltatre has been revealed as the tech provider of BritBox in the UK.

The service, which launched in the country earlier this month, offers users a range of classic British TV for £5.99 per month following a 30-day free trial. 

Having kicked off the offering, BritBox has disclosed it is utilising Deltatre’s AXIS targeted UX management platform to power the service’s front-end. 

AXIS is designed to help non-technical teams take a greater degree of control over touchpoints in a video service – such as design, navigation, promotions and content – without touching any code.

The vendor has also been revealed to have designed and built BritBox’s suite of multi-platform applications across web, mobile and smart TVs.

Britbox was announced for the UK market in January, and launched in beta in October. This nine month turnaround is the quickest time frame that Detatre has ever brought a product to market.

Deltatre says that will continue to work alongside BritBox during the next period of the service’s evolution and growth, with plans to implement new fan-first features such as offline downloads in the near future. 

Ron Downey, president of the OTT Division at Deltatre, said: “BritBox is an example of how broadcasters can maximise the value of their rights and reach audiences in new and exciting ways. We were honoured to be recognised as the right partner to deliver a targeted user experience platform and suite of leading user applications in a short timeframe. With positive initial reviews of the service, we’re now looking to our future relationship, helping BritBox provide users with an engaging and enjoyable viewing experience.”

Lee Marshall, BritBox said: “We’ve been impressed by the efficiency, scale and speed of Deltatre’s solution delivery, which has been instrumental in bringing BritBox to market. We’re excited to continue our partnership with Deltatre as the service grows and reaches a wider audience across the UK, and we’re positive that together we’ll be able to provide a unique and exciting offering to viewers.”

BritBox also recently announced a three-year deal with C4 for more than 1,000 hours of content from catch-up service All 4, including comedy, drama and non-scripted programmes, as well as feature films from Film 4 – a deal that marks the first streaming play for the film channel. All new series will be available 31 days following transmission of the last episode on C4.

Tags: Britbox, Deltatre