Blu. appoints former Pluto TV exec as VP of product and distribution

Vendor Blu. has announced the appointment of George Rausch as vice president of product and distribution. 

In this role, Rausch will be responsible for managing Blu’s expanding suite of video distribution, qualification and operational solutions for the entertainment industry.

The most noteworthy role on his CV was his close-to four years as the founding director of content. Here, he oversaw the launch of 125 channels on the AVOD prior to its acquisition by Viacom earlier in 2019. Most recently, Rausch was the head of product marketing at Frequency Networks, and has led the development of multiple products for the entertainment industry.

Paulette Pantoja, CEO of Blu. said: “George has an exceptional track record within our core entertainment industry target markets The addition of George is perfect timing. He will help us further our leadership role in developing solutions that minimize chaos and automate the digital media supply chain.”

Rausch said: “I’m excited to join the team at Blu. at this transitional time in the media services and content distribution sectors. With the growing complexity of deliveries and the explosive growth of OTT distribution, I look forward to helping Blu. extend its leadership position within the entertainment industry with products that solve key problems in how content is managed, packaged and distributed.”