Research outfit Médiamétrie’s Eurodata TV Worldwide audience measurement resource has changed its name to Glance – Global Audience & Content Evolution to reflect the changing shape of audiovisual consumption.
Eurodata TV Worldwide, which was createf 25 years ago as a single point of entry for collecting and offering the TV audience ratings of 10 European countries, has now expended to hold audience data on over 7,000 channels in 120 countries through audience measurement partners.
NoTa, the resource’s monitoring service for international TV and internet programme trends, detects new developments in over 50 territories. This service has been monitoring children’s programmes in eight countries via NoTa Kids since 2017.
Eurodata TV has also launched analysis of content, leaning on teams from Tape, a UK company which became a subsidiary of Médiamétrie in 2016. More recently, a TV Performances service dedicated to TV producers and sports stakeholders (was incorporated to develop synergies in the analysis of audiences and programmes in France.
“Who would have believed just a few years ago that the programming market would become internationalised to this extent? Who would have bet on the export and success of Danish, Turkish, Russian and Korean programmes throughout the world, far away from the territories where they are favourites, including on the American market? We had identified underlying trends in our analyses, and our role now is to guide our clients – television channels, studios, producers, distributors or right-holders – and to assist them with their decision-making,” said Frédéric Vaulpré, vice-president of Eurodata TV.
“Set against this increasingly complex and internationalised backdrop, the name Glance, or Global Audience & Content Evolution, perfectly reflects our purpose and our mission: to rise to the new challenges of a market that has entered a new dynamic. Although the data itself is still just as vital, our activity now, more than ever, revolves around analysing data, putting it into perspective and understanding the factors behind any changes in it.”
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