According to new findings from Digital TV Research, TV subscribers increased by 26 million in 2018 across 138 countries.
Satellite TV and pay DTT grew by 2 million and 1 million subscribers respectively in 2018.
Digital cable TV added 7 million subs, but analog cable TV shed 16 million subs – meaning a net loss for cable.
Cable TV accounted for half of all pay TV subscribers in 2018; down from three-quarters in 2010. IPTV increased its share of pay TV subscribers to a quarter in 2018. Satellite TV generated 22% of pay TV subscribers in 2018.
Global pay TV revenues peaked in 2016 at US$205 billion. Revenues fell to US$199 billion in 2018.
Simon Murray, principal analyst at Digital TV Research, said: “IPTV added 42 million subscribers in 2018 alone to take its total to 257 million. IPTV overtook pay satellite TV in 2018.”
While this is positive, a recent report from Roku claims that streaming viewers could overtake pay TV by 2023. Market data cited by the company suggests that 2 million Americans have abandoned Pay TV in 2019, following 3.5 million cord-cutters in 2018.