Apple TV+ undercuts Netflix and Amazon in India

Apple TV+ will launch in India at RS99 (€1.25) per month, drastically undercutting its streaming rivals. 

The news follows the iPhone-maker’s reveal of the service’s launch date and US pricing during an event at its Cupertino campus

The indian price point is even cheaper than Netflix’s mobile-only plan that was recently unveiled in the region. This plan costs RS199 (€2.59) per month, is restricted to a single mobile device and limited to 480p. 

By contrast, Apple is offering the complete version of the premium platform that will launch with nine original series. The company is also offering a year’s free membership to the platform for anyone who purchases a new Apple device. 

Amazon Prime Video is available in India for RS129 (€1.63) per month, as a part of Amazon’s Prime package that offers a variety of benefits including free shipping on select purchases. 

While all of these prices are much cheaper than their Western equivalent, they still are significantly more expensive than many native Indian streamers. A report from Bloomberg points out that some Bollywood and broadcaster-backed platforms are offering their services at as little as RS29 (€0.36) per month.

Apple TV+ will launch worldwide on November 1.

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