Apple TV+ will launch in India at RS99 (€1.25) per month, drastically undercutting its streaming rivals.
The news follows the iPhone-maker’s reveal of the service’s launch date and US pricing during an event at its Cupertino campus.
The indian price point is even cheaper than Netflix’s mobile-only plan that was recently unveiled in the region. This plan costs RS199 (€2.59) per month, is restricted to a single mobile device and limited to 480p.
By contrast, Apple is offering the complete version of the premium platform that will launch with nine original series. The company is also offering a year’s free membership to the platform for anyone who purchases a new Apple device.
Amazon Prime Video is available in India for RS129 (€1.63) per month, as a part of Amazon’s Prime package that offers a variety of benefits including free shipping on select purchases.
While all of these prices are much cheaper than their Western equivalent, they still are significantly more expensive than many native Indian streamers. A report from Bloomberg points out that some Bollywood and broadcaster-backed platforms are offering their services at as little as RS29 (€0.36) per month.
Apple TV+ will launch worldwide on November 1.
Tele2 pivot to streaming fails to offset TV base decline digitaltveurope.com/2022/02/02/tel…
02 February 2022 @ 14:30:01 UTC
Vodafone TV base dips as speculation mounts on MásMóvil bid for Spanish unit digitaltveurope.com/2022/02/02/vod… https://t.co/JPpy1P4omF
02 February 2022 @ 13:47:28 UTC
.@bt_uk seeks approval from Premier League for @dazngroup @btsport sale digitaltveurope.com/2022/02/02/bt-… https://t.co/opwtM0fAnE
02 February 2022 @ 13:00:02 UTC
LaLiga creates new International group digitaltveurope.com/2022/02/02/lal… https://t.co/IamZwMfYor
02 February 2022 @ 11:38:28 UTC
.@Vewd gets approval for financial restructuring digitaltveurope.com/2022/02/02/vew… https://t.co/42djXK7ulU
02 February 2022 @ 11:09:30 UTC