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Ex-Liberty exec Tveter to chair London-based esports outfit

Eric Tveter

Former Liberty Global executive Eric Tveter has been named as the first chairman of London-based esports startup Veloce Esports and has become a major investor in the company.

Veloce was founded by Formula E motorsports champion Jean-Eric Vergne, racing drivers, Rupert Sevendsen-Cook and Jack Clarke and sports agent Jamie Maclaurin and has a focus on motorsports-themed games. It acts as an agent for esports stars, hosts esports motor races with commentary and manages esports teams for brands such as Formula 1’s Alfa Romeo Racing.

Tveter, formerly CEO of Liberty Global’s Central and Eastern Europe organisation and chief executive of UPC Switzerland and Austria, stepped down in June after 10 years with the group.

While heading up the Swiss operation, Tveter was responsible for the launch of MySports, the cable operator’s premium sports TV offering, centred on its ownership of Swiss ice-hockey rights.