Sky Deutschland has struck a deal with football fansite and app Onefootball to make Bundesliga 2 and DFB Cup football matches available on a pay-per-view basis via the site.
Football fans will be able to watch live broadcasters of fourth round matches of the German second division football tournament from €3.99 per match via the Onefootball app. PPV matches will be billed via the Apple iTunes or Google Play stores
Football fans will also be able to watch English Premier League highlights via the Onefootball app in a move designed to drive interest in Sky’s subscription service.
This is the first time that Sky has made broadcasters of individual matches available via pay-per-view. Hans Grabbe, SVP of sports rights and commercialisation at Sky Deutschland, said that the move was designed to enable the operator to “reach young and price-sensitive fans” and introduce them to the Sky brand.
Lucas von Cranach, CEO and founder of Onefootball, said that the offer of live matches would “complete the fan experience” offered by the site, which includes access to comprehensive news and statistics.
Separately, Sky Deutschland has signed deals with Turner and Blue Ant Media to add new channels and on-demand content to its line-up.
Sky will add Turner’s Boomerang to its satellite and cable TV offerings as well as IPTV from October. Sky is also adding move channel TNT film to its line-up from October 8.
Sky has also struck a deal with Blue Ant Media to bring the latter’s 4K UHD Love Nature channel to its Sky Q and Sky Ticket On Demand viewers.
In addition. Sky is to launch a new movie channel of its own, Sky Cinema Special HD, that will be home to pop-up programming from October 1. The new channel will kick off with a programme devoted to superhero movies including Aquaman, an exclusive German TV premiere.
