Until the end of the year, the company has paired with VR eyewear specialist SkyLights (an alumni of British Airways’ parent company IAG’s Hangar 51 start-up scheme) to enjoy a range of films, documentaries and travel programmes in 2D, 3D or 360-degree formats. The company says that the headsets will work regardless of the user’s sitting position, including lying fully flat.
While British Airways is the first UK airline to trial the technology, it is not the first airline to try out VR. Quantas and Alaska Airlines both trialled VR in 2015, but neither of those airlines have quite the reach or brand recognition of British Airways.
Sajida Ismail, head of inflight product at British Airways, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air. Virtual reality has the power to revolutionise in-flight entertainment and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our First customers”.
In addition to films, shows and documentaries, the content line-up also includes a range of therapeutic VR experiences aimed at making the 7 hour, 55 minute flight a bit more relaxing.
ICYMI: Vodafone sees TV losses in Germany as competition bites digitaltveurope.com/2021/07/23/vod… https://t.co/K0O4Gs51fz
23 July 2021 @ 19:30:00 UTC
Samba TV launches global TV viewership dashboard digitaltveurope.com/2021/07/23/sam… https://t.co/uwKaADjWGL
23 July 2021 @ 18:30:00 UTC
Redbox turns to Wurl for Free Live TV expansion digitaltveurope.com/2021/07/23/red… https://t.co/RfRLUgLcZi
23 July 2021 @ 17:00:00 UTC
Freesat passes European IRS Certification Scheme for UHD receivers digitaltveurope.com/2021/07/23/fre… https://t.co/Q5gfVFOGOG
23 July 2021 @ 16:35:00 UTC