ProSiebenSat.1 mulling international launches of Joyn

ProSiebenSat.1 could look to launch versions of its streaming joint venture with Discovery in markets outside Germany, either by licensing the brand and platform or by forming partnerships with national players, according to CEO Max Conze.

Max Conze

Speaking to WirtschaftsWoche, Conze said that the broadcaster would look at taking the Joyn model elsewhere in Europe once the key features of the platform and the future premium offering were in place.

He said that the broadcaster was mulling a number of ideas for taking the concept to markets internationally, including licensing it or forming partnerships to launch national versions of Joyn in other countries.

Conze said that ProSiebenSat.1 and RTL could also look to export their advertising joint venture, D-Force.

ProSiebenSat.1 and Discovery launched Joyn in June, replacing the existing 7TV JV brand, with plans to integrate Discovery’s Eurosport Player and ProSiebenSat.1’s on-demand service Maxdome in what is a completely new platform.

Also in June, ProSiebenSat.1 and RTL announced plans to create D-Force, a new 50:50 JV o deliver a platform for programmable buying of addressable TV and online video ads.