Netflix has officially announced the launch of a mobile-only streaming plan.
The cheaper offering is set to launch in India during Q3 and will initially be aimed at developing markets. It follows testing of a cheaper plan earlier this year in select countries.
With this plan, customers will have the full Netflix library, but it will only be accessible on mobile devices.
Netflix sent a letter to investors, saying that the plan will be “an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below US$5).”
The company has played coy on the explicit definition of the service, and has not specified how it defines ‘mobile device’ – i.e. whether it’ll be available on tablets or for casting to TVs – or if it will expand to other countries following the launch.
The news came as a part of Netflix’s Q2 report, where the company confirmed that it had failed to reach its subscriber target and lost subscribers in the US.
KPN names A1’s Plater to supervisory board digitaltveurope.com/2020/07/13/kpn… https://t.co/58dpZr7L4U
13 July 2020 @ 17:00:01 UTC