Globecast signs multi-year deal with Tour de France organisers 

Tour de France organiser Amaury Sport Organisation (A.S.O) has signed a multi-year deal with Globecast for clipped content sharing. 

The deal will leverage Content Marketplace, part of Globecast’s Digital Media Hub. Digital Media Hub is Globecast’s suite of services for sport and live events. 

The content from events such as Liège-Bastogne-Liège and Tour de France will be  shared with A.S.O. customers including television channels, the wider media and for internal use. 

Having trialled a version of Content Marketplace at last year’s RallyDakar, A.S.O has signed a multi-year agreement to use the media management and content sharing platform across multiple events. 

Via a specially designed website, content is transcoded to multiple formats and then clipped. File data can then be associated with the video: for example, scripts, cue sheets or a press kit. Access and rights management is also handled, via a simple user interface, with download and viewing statistics available.  

François-Régis Grenot, VP sales France at Globecast, said, “Using Content Marketplace, A.S.O is satisfying the ever-growing number of their customers who want their content via a simple-to-use system that is highly automated. We developed Digital Media Hub, of which this is a key part, over several years and it’s now a very evolved platform. We’re so pleased that a customer of this stature is benefiting from our expertise.”


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