Italian basketball league launches LNP Pass with ViewLift

Lega Nazionale Pallacanestro (LNP) – Italy’s basketball league – has announced a partnership with streaming platform ViewLift to broadcast the league across Amazon Fire TV, iOS TV and Roku. 

The companies claim that this will be the first European basketball league to launch on these platforms.

LNP’s re-branded subscription service ‘LNP Pass’ will feature all matches live and on-demand  across all major OTT devices via the ViewLift platform. 

“The agreement with ViewLift, one of the most important media companies for digital content distribution on dedicated platform, is a source of great pride for us at Lega Nazionale Pallacanestro,” said Pietro Basciano, LNP president. “At the same time, this is the confirmation of the growth process started five years ago, chasing the desire to make the video content of the championships more and more accessible for LNP fans. With ViewLift, we will be able to reach and grow our subscribers even better, with more capability.”

Fabio Manca, LNP Servizi president added: “LNP has shown continuous growth, and to continue this trend it was necessary to have a partner like ViewLift. 

“Together with Fastweb, for the fiber technology into our venues, we will give a big boost to the spread of the LNP Leagues. Thanks to ViewLift, we’ll have a preferential access to Amazon, Apple TV and Roku users. We are working on further growth of the LNP PASS product, in terms of video quality and statistical integration. In addition, we have launched a very advantageous offer for the season ticket holders who wish to subscribe to LNP PASS. I invite all the fans to contact their referral Club to have access to these packages, designed for them.”

The LNP hopes that this streaming platform will also help to raise the profile of the Serie A2 (2nd National League) and Serie B (3rd).

ViewLift CEO Rick Allen concluded:”Professional basketball has exploded in popularity and athleticism around the world.

“The LNP has been in the forefront of the game, showcasing both native Italians player- who are, the strength and the heart of this League, veterans as well as emerging young pros- and exciting basketball talents from other countries. Having seen the enormous excitement at LNP games myself, we at ViewLift are delighted to bring such great competition and sportsmanship to fans around the globe.”