French commercial broadcaster TF1 has struck a deal with Belgian advertising sales outfit IP Belgium to take charge of the commercialisation of linear and non-linear advertising of the channel in Belgium.
TF1 has been commercialising its channel in the Belgian market for the last two years, until now in partnership with Transfer. IP Belgium will take on the contract from September 1.
TF1 claims an audience share of about 13% in Belgium.
“For over 30 years in Belgium, the TF1 channel has been part of the daily life of TV viewers and for the last two years of advertisers. We are delighted today to begin this new partnership with IP Belgium for whom knowledge of the local marketed provides real added value. Its dynamism and capacity for innovation, such as in advanced technology, are all assets that will strengthen the presence of TF1 among Belgian advertisers. We would like to thank the teams at Transfer for having enabled TF1 to enter the Belgian advertising market and for their support over the last two years,” said Gilles Pélisson, CEO of TF1.