Mubi expands into South East Asia

Arthouse film streaming SVOD Mubi has continued its growth with expansion into South East Asia.

According to Variety, the South East Asian operation will start in Malaysia before scaling up to a further six territories.

Mubi operates by offering a tightly-curated roster of films, with a new title added each day and only available for 30 days.

Speaking to the site, founder Efe Cakarel said: “In SE Asia you cannot scale up a business that focuses on the Coen Brothers and the like. It is a market that engages with local content and cinema from the region. One-size-fits-all does not work in SE Asia.”

Mubi will also debut two new VOD channels. The first, focused on films from South Asia is called Mubi Dekho!, while the second, Mubi Sinema, presents films from the Nusantara region (Malaysia and Indonesia).

Mubi has also said that it plans to launch channels in Malaysia for Chinese and Korean films, and one for South Indian films.

The service is priced at RM15 (€0.19) per month.

Tags: Mubi

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