WarnerMedia’s forthcoming SVOD service will be launched as a single-tier offering at a price point somewhere between Disney+ and Netflix, according to analyst outfit MoffettNathanson, reporting on a meeting it recently had with WarnerMedia CEO John Stankey.
While specific details remain scant, the analyst company said that the WarnerMedia service “appears to be” a single-tier offering that will lean on the HBO brand but will not be named HBO itself, and could be offered as part of a bundle for HBO customers via established distribution partners.
According to MoffettNathanson, the WarnerMedia service will combine the existing HBO streaming offering with some Warner Bros TV and film library content.
The analyst outfit said that WarnerMedia may also consider launching an advertising-supported version of the service at a lower price point, similar to Hulu’s basic service.
The pros and cons of FAST digitaltveurope.com/comment/the-pr…
20 June 2021 @ 13:38:00 UTC