French commercial broadcaster TF1 has named François Pellissier as chief executive of its advertising sales arm TF1 Publicité while retaining his current role as head of its sports unit. The broadcaster has also named Fabrice Bailly as head of TF1 Production.
Pellissier will head an advertising team that includes Sylvia Tassan Toffola, deputy CEO of the unit, Laurent Bliaut, head of marketing and R&D, and Laurence Pera, head of TF1 distribution, who will be charged with heading up distribution agreements for the group’s channels in France and internationally.
Pellisier will remain head of TF1 Sports, working in close collaboration with Ara Aprikian, head of content at the group.
Fabrice Bailly has meanwhile been named as head of TF1 Production, complementing his existing role as director of programmes and acquisitions for the group.
Olivier Jacobs, head of TF1 Entertainment and TF1 Studio, will meanwhile work closely with TF1 CEO Gilles Péllisson to accelerate the development of this unit.
Pélisson said that Pellissier “possesses unique qualities to drive the development of our multimedia advertising offering” working closely with TF1’s content and Unify digital arms.
He said that Bailly experi3ence in acquisition and content production gave “important expertise for the development of TF1 Production and its alignment with the needs of the group’s channels”.
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