Swisscom launches TV art app with blockchain payment for artists

Swisscom has launched a new TV app dedicated to art with a blockchain-based system to guarantee the ownership of rights for buyers and payment for artists.

Noowwill be available as an app exclusively on Swisscom TV’s UHD-ready set-top and will include 100 works by 30 international artists selected by curator Stefanie Marlene Wenger.

The app, produced by Swiss company Dloop, which came out of Swisscom’s internal Kickbox innovation programme, allows Swisscom TV customers to select the pieces and purchase a certified copy.

The owner receives a certificate of authenticity and knows how many copies of a work exist.

Noow uses ECR721 smart contracts, which are based on the Ethereum blockchain technology, to certify its works of art. The digital certificates of authenticity can be transferred by buyers and artists to new users.

“This is about more than creating a virtual gallery; the next step will be to include curated exhibitions on the platform and a close collaboration with galleries,” said Wenger.

‘Swisscom TV is one of the first providers in the world to offer art on the TV screen. We are delighted to have Swisscom on board for this courageous project Noow is making digital art into a collector’s object and creating a value for it,” said Dloop CEO Tom Rieder.